Founding Partners

Founding Partner

Paul Goodwin

A political pollster for more than 20 years, Paul Goodwin has particular expertise in public opinion research for political campaigns and public policy issues. He has conducted research and provided strategic campaign advice to dozens of candidates running for federal, state and local office across the nation. In addition, Mr. Goodwin has special expertise in ballot initiative and referendum campaigns. Mr. Goodwin’s public policy expertise includes issues such as taxes, health care, education, the environment, traffic and congestion and economic development. More >

Founding Partner

Amy Simon

A founding partner at Goodwin Simon Strategic Research, Amy Simon brings three decades of political experience to her work as a pollster and communications strategist. She conducts public opinion research on a variety of public policy issues. Her clients include state and local government, nonprofits, foundations, labor unions, and both political and candidate committees. She has worked on candidate, ballot measure and public education campaigns at the federal, state and local level in over 40 U.S. states, as well as internationally. More >



John Whaley, PhD

Well-versed in both quantitative and qualitative methodologies, John has conducted strategic research on a wide range of social and political issues, including racial justice, immigration, environmental protection, reproductive health, education reform, health equity, and foreign policy. At Goodwin Simon, his clients include a diverse set of non-profit organizations, foundations, unions, government agencies, and other entities—including NARAL Pro-Choice America, Southern Poverty Law Center, the Bill and Melinda Gates Foundation, and Earthjustice. More >

Research Director

Naser Javaid, PhD

A Research Director at Goodwin Simon, Naser has extensive experience with quantitative and qualitative methodologies, and his professional background allows him to view and approach research questions from a unique perspective. More >

Research Analyst

Christa Reid, BS

At GSSR, Christa Reid has focused on messaging research on health equity, racial justice, immigration reform, access to abortion, and other key issues close to her heart. Christa graduated from Boston College with dual degrees in Chemistry and Economics. While in pursuit of her degrees, she researched the effects that generic drugs have on prescription drug prices while entering into the pharmaceutical market. More >

Research Analyst

James Telesford, MA

James Telesford brings a broad knowledge base of qualitative and quantitative research methods steeped in years of academic research experience to GSSR, where he’s part of the firm’s research team working to help doctors who provide abortion care become more effective messengers, and to develop effective messaging in support of safe abortion care in Uganda

More >

Research Analyst

Yule Kim, JD

Yule Kim is a political research and communications professional who has worked on numerous candidate campaigns, independent expenditures (IEs), ballot initiative campaigns, and progressive advocacy projects. At GSSR, Yule’s research includes quantitative and qualitative work on a range of topics and social and political issues, ranging from health care, education, child caregiving, environmental, conservation to judicial independence and COVID vaccine hesitancy.

More >

Senior Messaging Specialist

Justin Adams, MA

Justin Adams is deeply passionate about social justice issues and progressive causes. He has both lead and supported work on a range of issues and campaigns in the United States and globally over the past 15 years, including on issues related to immigration, access to abortion care, human rights, LGBT equality, women’s land rights, sustainable fisheries, and the environment. Justin also has significant experience working within communities of faith to expand acceptance of people who are LGBT. As a Senior Messaging Specialist at GSSR, he conducts various types of communication and messaging analyses, develops messages and narratives to test in research, and crafts materials that help clients put their research to work.

More >

Operations Manager

Samantha Settlemoire

Samantha Settlemoire is responsible for managing operations for Goodwin Simon Strategic Research, including finance, HR, contracting, scheduling, and logistics support for research projects.  More >

Senior Research Analyst

Sara Knight

As a Senior Research Analyst, Sara brings her background in communications strategies and audience research to support the important social change work being advanced by GSSR’s clients. She works with a team to conduct qualitative and quantitative research and develop evidence-based messaging on a range of topics close to her heart, including increasing access to abortion care and expanding the rights of people who are immigrants and refugees.

More >

Research Analytst

Andrea Hackl, PhD

Andrea Hackl is a researcher with extensive experience working on a wide range of issues including human rights and social justice. At GSSR, Andrea conducts a mix of qualitative and quantitative research both in the U.S. and globally.

Before joining GSSR, Andrea worked as an independent researcher providing research and writing services for non-profit organizations and academic institutions working at the intersections of tech policy and human rights. More >