Resource: How to Find Love… Or At Least a Good Partner for Evidence-Based Communications

How can I help my organization get better at using evidence for communications?

What should I think about if I want to find an external partner to help make our communications for social change more effective?

In this new resource, How to Find Love – Partnering for Evidence-Based Communications, several research and communications experts provide some basic guidance for organizations that want to make their communications for social change more effective and evidence based.

The resource:

  • Offers suggestions for how to develop these capacities within your organization;
  • Provides guidance on how to find the right partner to help you develop, test and evaluate your efforts to change knowledge, attitudes and behaviours;
  • Describes the elements of maintaining an effective research partnership;
  • Explores the cost considerations of entering a partnership and looks at the lasting value of research.

The fantastic roster of contributors includes: Tom Wein, Busara Center for Behavioral Research; Amy Simon, Goodwin Simon Strategic Research; Laura Piazza and Valeria Santostefano, ILGA-Europe; Paul Sparks, formerly Peripheral Vision International; Bec Sanderson, Public Interest Research Centre; Lori Michau, Raising Voices; Varja Lipovsek, Twaweza; and Miles Bredin and Aisha Onsando, Well Made Strategy.

Download here!: How to Find Love – Partnering for Evidence-Based Communications


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