How can I help my organization get better at using evidence for communications?
What should I think about if I want to find an external partner to help make our communications for social change more effective?
In this new resource, How to Find Love – Partnering for Evidence-Based Communications, several research and communications experts provide some basic guidance for organizations that want to make their communications for social change more effective and evidence based.
- Offers suggestions for how to develop these capacities within your organization;
- Provides guidance on how to find the right partner to help you develop, test and evaluate your efforts to change knowledge, attitudes and behaviours;
- Describes the elements of maintaining an effective research partnership;
- Explores the cost considerations of entering a partnership and looks at the lasting value of research.
The fantastic roster of contributors includes: Tom Wein, Busara Center for Behavioral Research; Amy Simon, Goodwin Simon Strategic Research; Laura Piazza and Valeria Santostefano, ILGA-Europe; Paul Sparks, formerly Peripheral Vision International; Bec Sanderson, Public Interest Research Centre; Lori Michau, Raising Voices; Varja Lipovsek, Twaweza; and Miles Bredin and Aisha Onsando, Well Made Strategy.
Download here!: How to Find Love – Partnering for Evidence-Based CommunicationsShare