Cutting-Edge Survey Methodologies

A polling firm is only as good as the numbers it provides. Our work regularly includes telephone, mobile, online, in-person, and Interactive Voice Response (IVR) surveys. We apply rigorous methodological standards to all of the research we do, since accurate numbers are critical for a winning strategy. We cut no corners on survey methodology.

Focus Group Research

Focus groups are qualitative research used to explore attitudes in an open-ended way. We work with you in advance of the groups to write a guide for a structured discussion. Focus groups are critically important in gaining an in-depth understanding of public attitudes and attitude formation in a way that is not possible with a poll.

Online Message and Messenger Testing

We have special expertise in conducting online message and messenger testing and ad development research. This can take many forms, including online focus groups, online diaries, and online “dial testing” technology, which allows us to see second-by-second how respondents are reacting to what they are seeing and hearing.

In-Depth Interviews and Small-Group Research

These more intimate interviews can provide valuable insight and message guidance at the beginning of a research project to aid in the overall research design. Later in the research process, they also allow us to explore “sticky spots” and broad themes that emerge from focus group findings in greater depth.

Bilingual Focus Group Research

Most researchers conduct their qualitative research in just one language. However, we know that bilingual voters are often serving as cultural translators for their non-English speaking family and friends. Conducting bilingual focus groups helps us to understand how to best communicate with these key target audiences.

Advanced Statistical Analysis

We know on emotionally and socially complex issues, traditional ways of identifying persuasion targets can fall short. We employ a variety of research methods to identify who is actually available to us as a persuasion target—and which attitudes are correlated with support, opposition, or openness to persuasion from supporters and opponents.