Goodwin Simon Strategic Research is an independent opinion research firm with offices in Los Angeles and San Francisco’s East Bay. GSSR Partners Paul Goodwin and Amy Simon and Senior Research Directors John Whaley and Rebekah Orr have decades of experience in polling, social and political marketing, policy analysis, program evaluation, and communications strategy for clients in the public and private sectors.



Changing Minds on Tough Issues

Over the last decade, we have developed a cutting-edge approach to unpacking emotional reactions and developing effective messaging around complex and socially controversial issues.

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Cutting-Edge Methodologies

A polling firm is only as good as the numbers it provides. We apply rigorous methodological standards to all of the research we do, since accurate numbers are critical for a winning strategy.

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What We Do Works

Our clients come back year after year, and refer others to us. More importantly, our clients have been succeeding in their election campaigns, public sector programs, and union or nonprofit advocacy efforts.

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