Goodwin Simon Strategic Research is an independent opinion research firm that conducts research both within the U.S. and globally. GSSR Partners Paul Goodwin, Amy Simon, and John Whaley, along with their talented team of researchers and messaging specialists, have decades of experience in polling, social and political marketing, policy analysis, program evaluation, and communications strategy for clients in the public and private sectors.
We work with organizations and individuals who share our idealism and commitment to making a better world. Through our client partnership model, we work together with our clients to build a research-driven and evidence-based road map for creating lasting social change. We believe that on a good day, what we do can make a difference in the world and for our children. We trust that on the bad days, at least we are doing no harm.
You Get Us
We believe in hard work, strategic thinking, and delivering effective research recommendations and messaging tools. We strictly limit the number of clients we take each year. The payoff here is simple: full attention to your initiatives and campaigns. We stake our reputation on our commitment to quality research and ensuring our accessibility throughout the course of our partnership together.
We have a hands-on philosophy. We believe the pollster is a critical part of your strategic team and should be involved in major discussions about message development and delivery. We work closely with your team to develop the best possible research program that meets your needs while staying within your budget.
We are highly collaborative and respect the knowledge and expertise you will bring to this research. We believe our research is most effective when clients are active partners in the research process, allowing us to place our research at the key intersection between public perception, policy, and political realities.
Record of Success
We think what we are doing is working. Our clients come back year after year, and refer others to us. More importantly, our clients have been succeeding in their legislative, election, and public education campaigns, in their public sector programs, and in their union or nonprofit advocacy efforts.
We do our best to provide fair costs for the top quality and innovative research that we conduct. We are sensitive to the realities of our client’s budget limitations. So please know we will always work with you to maximize the learning and understanding that can be gained for the budget you have to work with.