We have developed a ground-breaking approach to audience research, storytelling, and persuasion communication that has been at the core of historic wins.
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The Colorado Health Foundation engaged Goodwin Simon Strategic Research and Wonder: Strategies for Good to conduct public opinion research and develop messaging strategies for the vaccine-hesitant in Colorado, focusing on people of color.
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Over the course of 16 months, researchers from Goodwin Simon Strategic Research listened to nearly 4,000 Black and Hispanic youth from households of all income levels, as well as white youth from households with lower incomes. This research surfaced new knowledge about how young people develop occupational identities and how they define, refine and pursue the futures they imagine for themselves.
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We work with leaders from advocacy groups, non-profits, foundations, campaigns, and other change-makers who share our idealism and commitment to making a better world. Through our client partnership model, we work together with our clients to build a research-driven and evidence-based road map for creating lasting social change.Continue Reading →