Our Values

At GSSR, we believe in the clients we work for, clients who share our idealism and our commitment to making a better world. We believe that on a good day, what we do can make a difference for our nation and for our children. We trust that on the bad days, at least we are doing no harm.

You Get Us

We believe in hard work. Unlike many other polling firms, we strictly limit the number of clients we take each year. The payoff here is simple: attention to your projects. We stake our reputation on our commitment to quality research and to ensuring our accessibility throughout the course of a project or campaign, including during the election season. Our partners and senior research directors serve as the principal researchers for every client. We write the questionnaires and moderator’s guides, we supervise the fielding, and we do the analysis and reporting. We work with our clients to make sure that they get their money’s worth: fast, accurate, and useful research findings. We stay with our clients to help them use the findings to make strategic decisions. We provide personal, hands-on attention to every client. We try to add intellectual value to the work we do for our clients. Our partners and senior research directors have extensive background not only in statistics, but also in policy, communications, and politics. We help our clients conceptualize their ideas, and then turn their ideas into reality using the research findings to improve communications. No project team will work harder, and none other than ours will provide the kind of partner and senior-level involvement in your research work.

A Hands-On Approach

At GSSR, we have a hands-on philosophy. We believe the pollster is a critical part of your strategic team and should be involved in major discussions about message development and message delivery. We work closely with your team to develop the best possible research program that meets your needs while staying within your budget. We bring to our clients a hands-on approach, extensive communications and campaign experience and a serious approach to research methodology. We become deeply involved in thinking about the issues we are tackling, and we always bring a fresh approach and fresh perspectives to our research. We know what we know – but more importantly, we know what we do not know, and we are careful not to allow our own assumptions to color either the research design or research findings.

Collaboration That Builds on our Clients’ Expertise

We are highly collaborative researchers who respect the knowledge, insight, and expertise you will bring to this research. Throughout the research process, we will work to make sure your thoughts are incorporated into every aspect of what we do. We often start our research work by working with your team of policy and strategy experts to build on existing knowledge—about the existing political and cultural landscape you are operating in and also about any relevant public opinion research done to date. We find that by working closely with policy and strategy experts we can place our research at that key intersection between public perception and policy and political realities.

A Record of Success

We think what we are doing is working. Our clients come back year after year, and refer others to us. More importantly, our clients have been succeeding in their election campaigns, in their public sector programs, and in their union or nonprofit advocacy efforts.

Competitive Pricing

We do our best to provide fair costs for the top quality and innovative research that we conduct. We are sensitive to the realities of our client’s budget limitations. So please know we will always work with you to maximize the learning and understanding that can be gained for the budget you have to work with.